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Category

Google Ads

client

Optimum Business Development

Timeframe

5-6 Months

Optimum Business Development

Project Overview:

Optimum Business Development sought to increase brand visibility and generate qualified leads through an optimized Google Ads campaign. Their goal was to attract new clients while maintaining a competitive cost-per-click (CPC) across a highly competitive industry.

The Solutions

  • Conducted in-depth keyword research to identify high-conversion terms and eliminate irrelevant clicks.
  • Created tailored ad copy with compelling calls-to-action, targeting both general prospects and niche audiences.
  • Implemented audience segmentation strategies for remarketing and improved ad targeting.
  • Continuously monitored and optimized campaigns to improve click-through rates (CTR) and reduce CPC.

Project Requirement:

  • Design and launch a results-driven Google Ads campaign.
  • Achieve measurable growth in qualified leads while staying within the allocated budget.
  • Analyze performance metrics regularly and adjust bidding strategies for maximum ROI.

The Challenges:

  • Balancing lead volume with maintaining a low cost-per-lead (CPL).
  • Staying ahead of competitors in a saturated market by refining targeting and messaging.
  • Reducing cost-per-acquisition (CPA) while ensuring lead quality remained high.

The Result:

  • A 92.5% increase in lead generation compared to previous campaigns.
  • A 37.9% reduction in cost-per-click due to effective campaign optimizations.
  • Enhanced brand presence, with a consistent flow of inquiries and conversions from target audiences.

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